Concevez votre campagne de crowdfunding

Course
fr
French
18 h
This content is rated 3.8333 out of 5
Source
  • From openclassrooms.com
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 3 Sequences
  • Introductive Level

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Course details

Syllabus

Partie 1 - Choisissez votre plateforme de crowdfunding en fonction de votre projet
1. Qu'est-ce que le crowdfunding ?
2. Les différents modèles de crowdfunding
3. Les aspects juridiques du crowdfunding
4. Identifiez les plateformes en fonction de votre projet
5. Interview
Quiz : Partie 1
 
Partie 2 - Mettez en place votre campagne
1. Les clés d'une campagne réussie
2. Définissez les paramètres de votre campagne
3. Rédigez le contenu de votre campagne
4. Sélectionnez et impliquez votre communauté
5. Interview
Activité : Rédigez le contenu d'une campagne de crowdfunding
 
Partie 3 - Communiquez efficacement sur votre campagne
1. Qu'est-ce qu'une stratégie de communication en crowdfunding ?
2. Définissez et impliquez votre cible
3. Identifiez les canaux de communication
4. Gérez l'après campagne
5. Interview
Quiz : Partie 3
 
Certificat de réussite

Prerequisite

None.

Instructors

Rony Germon
Professeur associé en entrepreneuriat et digital à PSB Paris School of Business
Adnane Maalaoui
Professeur associé en entrepreneuriat et stratégie, PSB Paris School of Business

Editor

ESG Management School, or ESG and more recently PSB Paris School of Business: ESG Management School in Paris, is a business school in 5 years. It is part of the ESG division, group operates in 6 Parisian centers with more than 5000 students and 31,000 alumni. ESG Management School, serving on the Conference of Grandes Ecoles, she currently has, alone, about 9,000 old and over 2500 students.
In 2014, the school changed its name to the international dimension it acquires for 20 years and is now called: PSB Paris School of Business.

Platform

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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