- From openclassrooms.com
Comprenez votre audience avec Google Analytics
Course
fr
French
8 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
- Starts on October 25, 2021
- Ends on December 30, 2021
Course details
Syllabus
Pré-requis :
Les fondamentaux de la relation client en ligne.
Pour vous mettre à niveau vous pouvez suivre le cours "
Partie 1 - Les bases du Web Analytics
1. Qu'est-ce que le Web Analytics ?
2. Organisez votre approche avec un plan de mesure
3. Mettez (ou faites mettre) en place votre outil d'analyse
Quiz : partie 1
Partie 2 - Prenez en main Google Analytics
1. Apprenez à connaître votre audience
2. Comparez vos canaux d'acquisition
3. Observez le comportement de vos visiteurs
4. Analysez votre tunnel de conversion
5. Pilotez votre site depuis votre tableau de bord
Partie 3 - Optimisez votre site
1. Formulez vos hypothèses
2. Testez vos hypothèses
3. Adaptez votre dispositif
Quiz : partie 3
Certificat de réussite
Prerequisite
None.
Instructors
Guillaume Parrou
Marketer, auteur et hardcore learner chez OpenClassrooms
Editor
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
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