- From ionisx.com
Communication mobile
Archived
Course
fr
French
8 h
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- Course from 250 €
- Free certificate
- Introductive Level
Course details
Syllabus
- Qu’est-ce la communication mobile ? 30min
- La dimension spatio-temporelle du mobile 30min
- Communication mobile : enjeux et objectifs 30min
- Les cibles dans la communication mobile : le mobinaute 30min
- Les jeunes et les seniors dans la communication mobile 30min
- Outils et supports : les smartphones, les tablettes... et les autres 30min
- Stratégie et fonctionnalités du mobile dans la communication des marques 30min
- L’influence de la data dans la communication mobile 30min
- Les applications mobiles : une industrie de plus en plus croissante 30min
- La publicité sur mobile 30min
- Médias sociaux et stratégie mobile 30min
- Brand content et communication mobile 30min
- Le M-commerce 30min
- Gamification et communication mobile 30min
- Focus sur la stratégie mobile 30min
- FC - T93 - Cas WeFarmUp
Prerequisite
None.
Instructors
Amanda Bertrandias
Professeur et consultante en stratégie de communication
Bilingue de naissance, de culture italienne et française, son parcours professionnel a trouvé toute sa dimension dans le management d’entreprises du secteur de la communication et de l’événementiel à Paris et à Milan. Très sensible à l’importance de l’évolution des nouvelles technologies, liées aux enjeux de la communication et du marketing mobile, elle est actuellement managing partner d’une société internationale qui opère dans le domaine de la santé connectée.
Editor
L'Institut Superieur de Gestion (ISG), member IONIS Education Group, created there over 48 years is a Business School, approved by the french govermnent. Its innovative pedagogy and in line with business serves its mission to train responsible managers, creative, enterprising and able to evolve in the International.
ISG provides training for all profiles,as well as continuing education programs and VAE for people who already have professional experience. Since its inception, the ISG has gained international recognition and is a member of EFMD, AACSB of CLADEA, AmCham and UNIDO partner. His research laboratory, the GRiiSG, has major research themes: entrepreneurship and market management and innovation and risk management.
Platform
Founded in 2013, IONISx, member IONIS Education Group, offers a new approach to teaching and learning centered on the new digital uses.
Through its own platform, IONISx offers high quality courses, accessible 365 days a year.
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