Communicating Corporate Social Responsibility (CSR)

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English
32 h
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  • Self-paced
  • Free Access
  • Fee-based Certificate
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  • 8 Sequences
  • Intermediate Level

You can't access an archived course

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Course details

Syllabus

Becoming familiar with CSR

 

  • What is the purpose of a company?
  • What is CSR?
  • What are the differences between CSR and the concept of shared value creation?
  • Who are stakeholders?
  • How can we identify relevant stakeholders and their expectations?
  • What are some criticisms of CSR?

Implementing CSR

 

 

  • How should companies implement CSR?
  • What are some success factors and obstacles to CSR implementation?
  • What is the role of stakeholder dialogue?
  • What is the value of CSR for business?

Communicating CSR

 

 

  • Why, or why not, should companies communicate about their CSR?
  • Which channels of communication should they use?
  • When should they communicate?
  • What are some recommendations about the content of the CSR message?
  • What is CSR-washing?
  • Which recommendations exist for a credible CSR communication?

 Reporting CSR

 

 

  • What are the frameworks available in terms of CSR reporting?
  • What is the current state of legislation?
  • How can we assess the quality of a CSR report?

Impacting consumers

 

 

  • In what conditions does CSR affect consumers?
  • Who are the “responsible” consumers?
  • What are the barriers to responsible consumption?
  • What drives responsible consumption?

 

Prerequisite

  • No prior knowledge is required.
  • Students who are unfamiliar with business concepts and language might have more difficulty understanding certain notions.

Instructors

Valérie Swaen
Professor, Corporate Social Responsibility and Marketing
Université catholique de Louvain

Editor

The Université catholique de Louvain or UCLouvain is a Belgian French-speaking university with several sites in six Belgian cities. Since the adoption of its new name, it has brought together UCL and the Université Saint-Louis - Bruxelles.

Following the split of the Catholic University of Leuven into two legally independent entities (1968), most of the French-speaking university has been located in Louvain-la-Neuve (Walloon Brabant) since 1972, and in Woluwe-Saint-Lambert for the faculties of medicine, pharmacy, dentistry and biomedical sciences. The Dutch-speaking university remains in Leuven, under the name of Katholieke Universiteit Leuven (KU Leuven). It is one of Belgium's leading universities and is regularly cited as one of the world's top 150 universities.

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