Cognitive Psychology: Employee and Customer Behaviour

Cognitive Psychology: Employee and Customer Behaviour

Course
en
English
6 h
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Source
  • From www.futurelearn.com
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 3 Sequences
  • Introductive Level

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Course details

Syllabus

By the end of the course, you‘ll be able to...

  • Describe what a prime is and distinguish it from an influence.
  • Discuss a number of studies which have shown priming effects.
  • Discuss a wide range of primes using the SALIENT checklist.
  • Apply primes to change behaviour.
  • Explore components of salient messages.
  • Investigate the role of anchoring and peak-end evaluation, and ways to apply them in your organisation.
  • Debate the relationship between rational behaviour and emotions.
  • Explore the neuroscience of affect.

Syllabus
Week 1: 
Priming
Week 2: Salience
Week 3: Affect

Prerequisite

This course is designed for anyone wanting to better understand customer needs and motivations and will be particularly useful if you are a team manager.

Instructors

Paul Dolan
Paul is a Professor of Behavioural Science. His main research interests are human behaviour and happiness. Author of bestselling Happiness by Design and Happy Ever After, host of Duck-Rabbit podcast.

Editor

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

Platform

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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