- From www.futurelearn.com
Cognitive Psychology: Employee and Customer Behaviour
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
Course details
Syllabus
By the end of the course, you‘ll be able to...
- Describe what a prime is and distinguish it from an influence.
- Discuss a number of studies which have shown priming effects.
- Discuss a wide range of primes using the SALIENT checklist.
- Apply primes to change behaviour.
- Explore components of salient messages.
- Investigate the role of anchoring and peak-end evaluation, and ways to apply them in your organisation.
- Debate the relationship between rational behaviour and emotions.
- Explore the neuroscience of affect.
Syllabus
Week 1: Priming
Week 2: Salience
Week 3: Affect
Prerequisite
This course is designed for anyone wanting to better understand customer needs and motivations and will be particularly useful if you are a team manager.
Instructors
Paul Dolan
Paul is a Professor of Behavioural Science. His main research interests are human behaviour and happiness. Author of bestselling Happiness by Design and Happy Ever After, host of Duck-Rabbit podcast.
Editor
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.