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很多看起来似乎很伟大的想法和科技在碰到一个简单、不可避免的问题时都会突然卡壳。这个问题就是:“谁是你的客户?”
MIT校友们创办的25600家公司产生的总收入是2万亿美元,提供了330万个工作岗位。如果MIT是一个国家,那么它将是世界上第十一大经济体。
在你的创业旅途中,你会发现:创业中最重要的资源是客户。赶快加入MIT《创业101》课程,成为这个社区的一员吧!
这就是创业,我们每一堂课都会对MIT创业者的实际案例进行专门的深入研讨,这些案例来源具有多样性,包括移动应用领域、3D打印技术、功率电子、国际化开拓和手表制造等。
通过这些MIT创业者的创业案例,你会学习怎样从创意/技术到对谁会成为你的客户、为何他们愿意购买你的产品有必要的理解,特别是学习如何:1)识别未来的/潜在的客户;2)访谈未来的/潜在的客户;3)最后,为你的企业选择正确的客户。
课程作业将会是面向真实的实践,通过一系列具体、实用、有效的步骤来指导你、帮助你实现创意。同时,你还会在学习过程中获得乐趣!注册后将有更多的惊喜等着你。
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- Bill Aulet
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MIT is a world-class educational institution where teaching and research — with relevance to the practical world as a guiding principle — continue to be its primary purpose.
MIT is independent, coeducational, and privately endowed. Its five schools and one college encompass numerous academic departments, divisions and degree-granting programs, as well as interdisciplinary centers, laboratories and programs whose work cuts across traditional departmental boundaries.
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