- From www.edx.org
Business Strategy from Wharton: Competitive Advantage
- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Intermediate Level
Course details
Syllabus
Module 1: Analyze your firm’s internal fit
- What is strategy?
- The difference between organizational effectiveness and strategy
- The importance of tradeoffs
- The value chain
- Interactions among strategic choices
- Mapping your firm’s activity system
Module 2: Analyze your firm’s external fit
- The concept of “value”
- Industry analysis
- Willingness-to-pay and cost drivers for different customer segments
- Your value proposition
- Strategic Positioning
Module 3: Maintaining your firm’s dynamic fit
- The origins of your firm’s strategy
- Drivers of strategy evolution
- Barriers to organizational change (perception, knowledge, motivation, and coordination challenges)
- Disruptive technological changes
Module 4: Creating new strategies and initiatives
- Creating new strategic possibilities
- Identifying conditions for success for each possibility
- Designing empirical tests
- Selecting strategic possibilities
- Important shifts in mindsets
Prerequisite
- Familiarity with basic business concepts
- This is a graduate level course
Instructors
Nicolaj Siggelkow
David M. Knott Professor of Management
The Wharton School of the University of Pennsylvania
Editor
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