Business Strategy from Wharton: Competitive Advantage

Course
en
English
18 h
This content is rated 4.5834 out of 5
Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 6 Sequences
  • Intermediate Level

Their employees are learning daily with Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

Course details

Syllabus

Module 1: Analyze your firm’s internal fit

  • What is strategy?
  • The difference between organizational effectiveness and strategy
  • The importance of tradeoffs
  • The value chain
  • Interactions among strategic choices
  • Mapping your firm’s activity system

Module 2: Analyze your firm’s external fit

  • The concept of “value”
  • Industry analysis
  • Willingness-to-pay and cost drivers for different customer segments
  • Your value proposition
  • Strategic Positioning

Module 3: Maintaining your firm’s dynamic fit

  • The origins of your firm’s strategy
  • Drivers of strategy evolution
  • Barriers to organizational change (perception, knowledge, motivation, and coordination challenges)
  • Disruptive technological changes

Module 4: Creating new strategies and initiatives

  • Creating new strategic possibilities
  • Identifying conditions for success for each possibility
  • Designing empirical tests
  • Selecting strategic possibilities
  • Important shifts in mindsets

Prerequisite

  • Familiarity with basic business concepts
  • This is a graduate level course

Instructors

Nicolaj Siggelkow
David M. Knott Professor of Management
The Wharton School of the University of Pennsylvania

Editor

The Wharton School of the University of Pennsylvania

Platform

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

This content is rated 4.5834 out of 5
(no review)
This content is rated 4.5834 out of 5
(no review)
Complete this resource to write a review