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Business Strategies for Emerging Markets
Course
en
English
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- Self-paced
- Free Access
- Fee-based Certificate
- 8 Sequences
- Intermediate Level
Course details
Syllabus
- Week 1 - Intro
- Week 1 - Generating business core idea
Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your ... - Week 2 - Designing your business model
Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the... - Week 3 - Elaborating your value proposition
Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competi... - Week 4 - Choosing and supporting strategies
Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the... - Week 5 - Business tactics
Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and ... - Week 6 - Recognizing strategic opportunities
Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and de... - Week 7 - Managing sales in emerging markets
Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be... - Week 8 - Strategy implementation
Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well...
Prerequisite
None.
Instructors
Mikhail Plotnikov
Professor
Department of General and Strategic Management
Editor
The National Research University 'School of Advanced Studies in Economics' (EHESE) in Moscow was founded in 1992 on the initiative of Russian economists.
A state university since 2001, initially under the supervision of the Ministry of Economic Development, it has been a higher education and research establishment directly attached to the government of the Russian Federation since 2008. Its current status as a national research university of Russia was conferred in 2009, following an inter-university competition.
It is known internationally as the Higher School of Economics (HSE).
In addition to Moscow, the school has three subsidiary campuses: in St Petersburg, Nizhny Novgorod and Perm.
Regularly ranked in the Top 100 of the world's best universities by the QS World University Rankings, it is the second most reputed4 in Russia.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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