- From www.coursera.org
Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
- Self-paced
- Free Access
- Fee-based Certificate
- 8 Sequences
- Introductive Level
- Subtitles in Vietnamese, Spanish
Course details
Syllabus
- Week 1 - The Business Model Canvas: A Tool for Entrepreneurs and Innovators
Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile an... - Week 2 - The Customer Segments
Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions.... - Week 3 - The Value Propositions
According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represen... - Week 4 - Channels and Customer Relationships
Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Custom... - Week 5 - Revenue Streams and Key Resources
According to the authors of the Business Model Generation; "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams--transactional and recurring. Key resource... - Week 6 - Key Activities and Key Partnerships
The key activities are what an entrepreneur or intrapreneur needs in order to create and offer a value proposition, reach markets, build and maintain customer relationships and generate revenues. Strategic partnerships have become a cornerstone of most busines... - Week 7 - The Cost Structure
The final building block focuses on what costs will be incurred as we create and deliver the value propositions to the customer segments. The most common categories of cost are cost-driven and value-driven. Costs can also be described as fixed costs and variab... - Week 8 - Presenting the Business Model
Now that your business model canvas is complete, it's time to tell your business model story to others. Successful entrepreneurs and innovators are masters at pitching their ideas and business models to stakeholders. The animated video titled "Telling Your Sto...
Prerequisite
None.
Instructors
Dan Stotz
Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
David Kirkland, M.S.
Lead Instructional Designer
New Learning Models
Editor
The University System of Georgia is composed of 31 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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