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Business Metrics for Data-Driven Companies
Course
en
English
Subtitles available
12 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Subtitles in Arabic, Chinese
Course details
Syllabus
- Week 1 - About This Specialization and Course
The Coursera Specialization: , is about how 'Big Data' interacts with business, and how to use data analytics to create value for... - Week 1 - Introducing Business Metrics
Welcome! This week we will explore business metrics - the critical numbers that help companies figure out how to survive and thrive. Inside every pile of data is a vital metric trying to get out!By the end of this week, you will be able to:- distingui...
- Week 2 - Working in the Business Data Analytics Marketplace
Welcome! This week, we will meet some great people - all former students of mine - now working at super-interesting and exciting jobs as business analysts, business data analysts, or data scientists. We’ll explore what they do, how their role relates to big d... - Week 3 - Going Deeper into Business Metrics
Welcome! This week we’re going to go deeper into the critically-important metrics for web marketing - metrics every type of business needs to understand in order to survive. We’ll dive into the 'vertical' market of financial services - where digital companies ... - Week 4 - Applying Business Metrics to a Business Case Study
This week contains the final course assignment, a peer assessment in which you will identify business metrics of interest in a case example, describe those metrics, and propose a business process change that could be supported by the metric chosen.
Prerequisite
None.
Instructors
Daniel Egger
Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University
Jana Schaich Borg
Assistant Research Professor
Social Science Research Institute
Editor
Duke University is a private North American research university located in Durham, North Carolina. The university is named after the Duke dynasty.
Although the university was not officially founded until 1924 (its roots go back to 1838). Frequently referred to as the "Harvard of the South", Duke is the most selective university in the American South.
The university is a member of the Association of American Universities, an association which, since 1900, has brought together the elite research universities of North America.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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