Business English: Capstone Project
link Source: www.coursera.org
list 7 sequences
assignment Level : Intermediate
label English
chat_bubble_outline Language : English
card_giftcard 210 point
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 21 hours in total

About the content

The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives • Use appropriate vocabulary to write a mini business plan • Communicate a business plan orally in an organized and engaging presentation

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Syllabus

  • Week 1 - Week 1: Introduction to Capstone Project
    In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.
  • Week 2 - Week 2: Describing Company and Product or Service
    In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.
  • Week 3 - Week 3: Business Plans
    In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project.
  • Week 4 - Week 4: Marketing Ideas
    In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.
  • Week 5 - Week 5: Being Persuasive
    In Week 5, we will review lectures on being persuasive and you will complete a rough raft of your mini business plan.
  • Week 6 - Week 6: Short Pitch and Rough Presentation
    In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations.
  • Week 7 - Week 7: Final Mini Business Plan and Presentation
    In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.
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Instructors

Richard Moore
Extension Lecturer, International & English Language Programs
UW Educational Outreach

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Content Designer

University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world.

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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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