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Business English: Capstone Project
Course
en
English
21 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 7 Sequences
- Intermediate Level
Course details
Syllabus
- Week 1 - Week 1: Introduction to Capstone Project
In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project. - Week 2 - Week 2: Describing Company and Product or Service
In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment. - Week 3 - Week 3: Business Plans
In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project. - Week 4 - Week 4: Marketing Ideas
In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations. - Week 5 - Week 5: Being Persuasive
In Week 5, we will review lectures on being persuasive and you will complete a rough raft of your mini business plan. - Week 6 - Week 6: Short Pitch and Rough Presentation
In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations. - Week 7 - Week 7: Final Mini Business Plan and Presentation
In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.
Prerequisite
None.
Instructors
Richard Moore
Extension Lecturer, International & English Language Programs
UW Educational Outreach
Editor
The University of Washington is a public research university in Seattle, Washington. Founded on November 4, 1861 as Territorial University, Washington is one of the oldest universities on the West Coast and was established in Seattle about a decade after the city's founding.
The university has a 703-acre main campus located in the city's University District, as well as campuses in Tacoma and Bothell. Overall, UW comprises more than 500 buildings and more than 20 million gross square feet of space, including one of the world's largest library systems with more than 26 academic libraries, art centres, museums, laboratories, lecture halls and stadiums.
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