Building the Business Model for Corporate Entrepreneurs

Course

English

Subtitles available

Source

From www.coursera.org

Conditions

Self-paced
Free Access
Fee-based Certificate

More info

4 Sequences
Introductive Level
Subtitles in Romanian

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Course details

Syllabus

Week 1 - Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
Week 2 - Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
Week 3 - Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
Week 4 - Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.

Prerequisite

None.

Instructors

Daniel Gordon
Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

Editor

The University of Maryland is the state's flagship university and one of the nation's leading public research universities. A world leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs.

Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of national academies and a large number of Fulbright scholars. The institution has an operating budget of $1.8 billion, raises $500 million a year in external research funding and recently completed a $1 billion fundraising campaign.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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