Storytelling in Advertising
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date_range Starts on June 6, 2016
event_note Ends on June 10, 2016
list 4 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
card_giftcard 120 points
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Key Information

credit_card Free access
verified_user Free certificate
timer 12 hours in total

About the content

Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital.

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We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers. In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make your brands and products stand out from the crowd. Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values. Structured across four weeks, you’ll be given the context of why we use story and guided through how to: Create a narrative Communicate a brand through story Engage your audience Amplify your message through digital Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award winning creative work. To get ahead of the game, start exploring D&AD’s archive of award winning creative work now. (Trailer music: Blind Eyes by Everlone)


  • Hilary Chittenden
  • Paul Drake



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