Brand New Brand
list 7 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
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Users' reviews
4.9
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28 reviews

Key information

credit_card Free access
verified_user Fee-based Certificate
timer 21 hours in total

About the content

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

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Syllabus

  • Week 1 - Ideation: Invent Your Client
    In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
  • Week 2 - Visualization: Make Your Fake
    In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
  • Week 3 - Logotype: Brand Your Brand
    In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
  • Week 4 - Palette: Expand Your Brand
    In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
  • Week 5 - Application: Apply Your Brand
    In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
  • Week 6 - Publication: Display Your Brand
    In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final.
  • Week 7 - Final Review
    We will be wrapping things up this week and reviewing our peers' work.
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Instructors

Michael Worthington
Faculty, Program in Graphic Design
School of Art

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Content designer

California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

Reviews
4.9 /5 Average
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Best review

It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow

Published on January 31, 2018
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on the January 31, 2018
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It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow

on the January 23, 2018
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I'm so glad, that I passed it all! I finished the whole specialization and I will advice it to my friends. The Brand New Brand was quite hard but veryveryvery interesting . It also was absolutely necessary and useful. I want to thank everybody who accepted grants for me and who developed and produced this course. And future students, it's never too late to learn and study!

on the December 28, 2017
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Really great course! Definitely recommend to take this course if you'd like to get the basics of graphic design down. This doesn't focus on the skills you need to acquire to learn a certain program, but to learn the process and thinking itself.

on the November 10, 2017
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Great course! You can apply everything you've learned through the specialization. I just would like the opinion of professors so we can have a more objective feedback

on the October 31, 2017
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The previous courses in the serie were excellent, but this one is still better. Step by step, it teaches us to deploy a brand, in a logical progression of the creative questions. The approach teached here opened my mind to a new universe. No. I'm not exagerating !