- From www.coursera.org
Brand Management: Aligning Business, Brand and Behaviour
Course
en
English
10 h
This content is rated 4.5 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Introductive Level
Course details
Syllabus
Module 1 - Brand purpose & experience
Module 2 - Brand design & delivery
Module 3 - Brand leadership & alignment
Module 4 - Brand practices & engagement
Module 5 - Brand metrics & returns
Module 2 - Brand design & delivery
Module 3 - Brand leadership & alignment
Module 4 - Brand practices & engagement
Module 5 - Brand metrics & returns
The week before the course officially starts, we'll have a soft launch with a taster video and activity.
Prerequisite
None.
Instructors
Nader Tavassoli
Professor of Marketing
London Business School
Editor
The University of London is a federal University which includes 17 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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