Behavioural Economics in Action

Course
en
English
24 h
This content is rated 4 out of 5
Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 6 Sequences
  • Introductive Level

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Course details

Syllabus

  • Develop an understanding of the philosophy and the principles underlying the field of behavioral economics
  • Understand the differences between choice architecture / nudging and other approaches to behaviour change.
  • Understand the key elements of an experiment, differentiate between three basic types of experimental designs, and gain insight into ANOVA and regression techniques for analyzing data.
  • Use a prescribed process for designing your own nudges, and identify specific resources and tools you will need to execute a nudging strategy.
  • Apply some of the learnings and ideas to policy and business.

Prerequisite

None, except the desire to get behavioral economics to work for you.

Instructors

Dilip Soman
Professor, Rotman School of Management
University of Toronto

Editor

Established in 1827, the University of Toronto has one of the strongest research and teaching faculties in North America, presenting top students at all levels with an intellectual environment unmatched in depth and breadth on any other Canadian campus.

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