- 6 Sequences
- Introductive Level
- Starts on November 8, 2020
- Ends on December 20, 2020
Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation
Closed
Course
en
English
12 h
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Course details
Syllabus
Week 1—What is a Plan?
Objectives:
- Learn about business plans
- Create a table of contents for your acceleration plan
- View business pitches
- Learn about the exciting competition
- Activities:
- Create an outline/table of contents for an acceleration business plan
Discussion:
- What went wrong?
Week 2—Market Sizing
Objectives:
- Refine and size your market based on your new plan of attack
- Identify any new competitors that you may encounter and develop a competitive analysis
- Refine your competitive advantage
Activities:
- Create an initial market research plan
- Analyze your competitors
Discussion:
- Concerns about performing market research
Week 3—Marketing
Objectives:
- Understanding what marketing entails
- Promotion
- Building your brand
- Understanding the nuances of e-commerce
Activities:
- Develop a preliminary promotional plan for your business
Discussion:
- What do you think of the marketing mix?
- What is the best way to brand your company online?
Week 4—Operations
Objectives:
- What it means to be an effective leader
- How to build an entrepreneurial team
- Coordination among all functional areas
Activities:
- Prepare an organizational chart and interview potential employees
Discussion:
- How difficult have you found hiring so far?
Week 5—Financial Plan
Objectives:
- Determine additional investment needs given your acceleration plan. Estimate the investment and return on that investment expected to execute on your acceleration plan.
- Develop a profit and loss statement with projections
- Develop a form of cash flow statement
- Cash management
- Ways to finance your business
- Putting a plan in place
Activities:
- Put together a cash map or cash flow cycle for your business
- Draft final presentation
Discussion:
- What is the toughest part for you when it comes to financials?
Week 6--Competition
Objectives:
- Final presentation
Activities:
- Final presentation
Prerequisite
Applied Entrepreneurship (ENTRE101)
Instructors
Mark Grovic, JD
Senior Advisor
University of Maryland Global Campus
Michele K. Masterfano, DBA
Professor
University of Maryland Global Campus
Platform
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