- 6 Sequences
- Introductive Level
- Starts on September 20, 2020
- Ends on November 1, 2020
Applied Entrepreneurship 1: Design Thinking for Business Acceleration
Course details
Syllabus
Week 1 – Begin at the Beginning
Objectives:
- Assess your personal interests
- Set personal goals
- Establish advisory group
- Be introduced to the Business Model Canvas
Activities:
- Assessment tool
- Set up an advisory group
- Develop a customer persona
Discussion:
- Customer persona
Week 2 – The Business Model Canvas
Objectives:
- Understand and utilize the Business Model Canvas;
- State a hypothesis grounded in the categories of your business regarding how best to grow;
- Develop a plan to test your hypothesis with advisors, peers, and potential and existing customers
Activities:
- Meet with two advisory board members
- Interview three customers
Discussion:
- Developing customer relationships
Week 3 – The BMC in Real Life
Objectives:
- Fill out the Business Model Canvas
- Discuss it with your advisory group
- Determine which components you’ll need to iterate
- Develop an organization chart for your business
- Interview one person you’d like to hire
Activities:
- Interview one person to hire
- Develop an organizational chart
Discussion:
- Interviewing to hire
Week 4 – Test with your Customers
Objectives:
- Test your model with existing customers
- Test your model with potential customers
- Observe at least one competitive company
- Learn about franchises
Activities:
- Test your model with existing customers
- Test your model with potential customers
- Observe at least one competitive company
Discussion:
- Speaking with customers versus advisory group
Week 5 – Let’s iterate!
Objectives:
- Review findings from existing and potential customers
- Meet and brainstorm with advisory group
- Discuss your progress and plans with your peers in class
- Start preparing your final presentation
Activities:
- Test with different customers or those you want to get
- Obtain input from advisors – fellow students – instructors
- Draft presentation
Week 6 – Accelerate!
Objectives:
- Present final acceleration plan
Activities:
- Present final acceleration plan
Prerequisite
Instructors
Mark Grovic, JD
Senior Advisor
University of Maryland Global Campus
Michele K. Masterfano, DBA
Professor
University of Maryland Global Campus
Platform
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