Applied Entrepreneurship 1: Design Thinking for Business Acceleration

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en
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12 h
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  • 6 Sequences
  • Introductive Level
  • Starts on September 20, 2020
  • Ends on November 1, 2020

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Course details

Syllabus

Week 1 – Begin at the Beginning

Objectives:

  • Assess your personal interests
  • Set personal goals
  • Establish advisory group
  • Be introduced to the Business Model Canvas

Activities:

  • Assessment tool
  • Set up an advisory group
  • Develop a customer persona

Discussion:

  • Customer persona

Week 2 – The Business Model Canvas

Objectives:

  • Understand and utilize the Business Model Canvas;
  • State a hypothesis grounded in the categories of your business regarding how best to grow;
  • Develop a plan to test your hypothesis with advisors, peers, and potential and existing customers

Activities:

  • Meet with two advisory board members
  • Interview three customers

Discussion:

  • Developing customer relationships

Week 3 – The BMC in Real Life

Objectives:

  • Fill out the Business Model Canvas
  • Discuss it with your advisory group
  • Determine which components you’ll need to iterate
  • Develop an organization chart for your business
  • Interview one person you’d like to hire

Activities:

  • Interview one person to hire
  • Develop an organizational chart

Discussion:

  • Interviewing to hire

Week 4 – Test with your Customers

Objectives:

  • Test your model with existing customers
  • Test your model with potential customers
  • Observe at least one competitive company
  • Learn about franchises

Activities:

  • Test your model with existing customers
  • Test your model with potential customers
  • Observe at least one competitive company

Discussion:

  • Speaking with customers versus advisory group

Week 5 – Let’s iterate!

Objectives:

  • Review findings from existing and potential customers
  • Meet and brainstorm with advisory group
  • Discuss your progress and plans with your peers in class
  • Start preparing your final presentation

Activities:

  • Test with different customers or those you want to get
  • Obtain input from advisors – fellow students – instructors
  • Draft presentation

Week 6 – Accelerate!

Objectives:

  • Present final acceleration plan

Activities:

  • Present final acceleration plan

Prerequisite

None.

Instructors

Mark Grovic, JD
Senior Advisor
University of Maryland Global Campus

Michele K. Masterfano, DBA
Professor
University of Maryland Global Campus

Platform

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