- From openclassrooms.com
Analyze metrics to define a data-driven product strategy
Course
en
English
12 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Intermediate Level
Course details
Syllabus
Part 1 - Learn the fundamentals of data-driven product management
1. Understand the motivation of data-driven product management
2. Decompose a product strategy into measurable outcomes
3. Analyze metrics to evaluate product performance
4. Identify the pitfalls of data-driven decision-making
Quiz: Recognize data and methods useful for data-driven decisions
Part 2 - Identify the right metrics for your context
1. Learn the most common metrics for eCommerce products
2. Learn the most common metrics for mobile apps
3. Learn the most common metrics for SaaS products
4. Learn the most common metrics for platform products
Quiz: Identify the right metrics for your product context
Part 3 - Learn how to use Google Analytics
1. Learn the fundamentals of Google Analytics
2. Interpret how your website acquires new customers with Google Analytics
3. Investigate customer behavior with Google Analytics
4. Analyze web conversion with Google Analytics
Quiz: Test your knowledge of Google Analytics
Certificate
Prerequisite
While not a requirement for this course, the speaker recommends you taking the Build a product roadmap course to familiarize yourself with some of the concepts.
Instructors
Patrick O’Malley
Currently Product Management Consultant @ Product Smart. Previously Head of Product @ Yahoo! Answers. Imperial College MBA.
Editor
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
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