Advanced Business Strategy

Advanced Business Strategy

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Course
en
English
Subtitles available
8 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level
  • Subtitles in Korean, Arabic

You can't access an archived course

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Course details

Syllabus

  • Week 1 - Dynamic Strategy
    Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfa...
  • Week 2 - International Strategy
    Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two...
  • Week 3 - Diversification Strategy
    Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We...
  • Week 4 - Stakeholder Strategy
    How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisio...

Prerequisite

None.

Instructors

Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Darden School of Business

Jared Harris
Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Editor

The University of Virginia (also known as UVA, UVa, Virginia) is located on the east coast of the United States in Charlottesville, Virginia. It has also been a UNESCO World Heritage Site since 1987. The university was founded in 1819 by Thomas Jefferson, the author of the Declaration of Independence and the third American president. 

The University of Virginia is a renowned public institution of higher education that belongs to the Universitas 21 network. Always ranked in the top 25 American universities, it is also part of the "Public Ivies", a network of the best public universities in the country, which are reputed to offer a level of education comparable to that of Ivy League institutions.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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