The Most Successful Brands Focus on Users — Not Buyers
link Source: hbr.org
assignment Level : Intermediate
chat_bubble_outline Language : English
person Mark Bonchek, Vivek Bapat
date_range Published on February 7, 2018
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About the content

"What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently"

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Best Review

Very interesting

Anonymous
Anonymous,
Published on December 2, 2020
What is your opinion on this resource ?
5/5
Anonymous,
February 9, 2021
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too superfluous!

Anonymous,
December 2, 2020
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Very interesting