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Source: hbr.org
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Level : Intermediate
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Marketing
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Language : English
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Mark Bonchek, Vivek Bapat
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Published on February 7, 2018
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2 point
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Key Information
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Free Article
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8 min of reading
About the content
"What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently"
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Best Review
Very interesting
Anonymous,
Published on December 2, 2020
1 review
0 points
Anonymous,
February 9, 2021
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too superfluous!
41 reviews
97 points
Anonymous,
December 2, 2020
starstarstarstar
Very interesting
