About the content
When social media first came onto the scene in 1997, it was all about allowing users to stay connected to friends near and far. As time went on, social media grew into a platform where brands could interact with customers and provide support. Today, the game has evolved even more. Social media is now being used to supplement the marketing process by boosting brand awareness and generating leads. It isn't just for spreading the word about your products, but also for building your brand's credibility.