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Companies are pouring more resources than ever before into building a strong customer experience, and many expect to soon compete on experience more than price or quality. But what about customer service, and what is the difference between customer service and customer care?
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Customer service is the act of providing support to both prospective and existing customers. Customer service professionals commonly answer customer questions through in-person, phone, email, chat, and social media interactions and may also be responsible for creating documentation for self-service support.
I would like to highlight this phrase: "Customer service and customer care often fall under the responsibility of one department, while everyone in the organization should be invested in customer experience".
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