Cultural differences are more complicated than that country you are from
link Source: hbr.org
assignment Level : Intermediate
chat_bubble_outline Language : English
date_range Published on January 14, 2016
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About the content

"As part of doing business globally and operating across cultures, we often want to predict how others are going to behave. Our typical heuristic, understandably, is culture. We read a book, an article, or a blog post about cultural differences. We learn about how Germans or Chinese or Italians are different from us — how they think or act or even express emotions in a different way — and we feel like we’ve done our homework. We feel prepared."

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Author

Andy Molinsky

Andy Molinsky is a Professor of Organizational Behavior at the Brandeis International Business School

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